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How To Write A Good Advertisement –    by Frankiy Buziky

Let’s roll.

Your goal is to probably write a good advertisement, and my goal is to give you the proven formulas to do just that.

But let me make this crystal clear…

How would you distinguish a good ad?

There are 2 points to note…

First, as long as it gives you YOUR OBJECTIVES, than that advertisement is GOOD.

Second, as long as you can evaluate that objective than it’s a good advertisement.

For most businesses, the main objective is to simply do one thing…

CUSTOMERS AND LOTS OF THEM!

And that’s what I’m about to show you with these 3 golden do or die rules of writing a good advertisement.

How To Write A Good Advertisement
Do Or Die Rule #1
“Know Your Market Better Than You Know Yourself”

Before lifting your pen to start writing your ad, you must figure out everything there is to be acquainted with about your market.

The reason for this?

The reason being that those who write ads wrongfully believe they know their market when they actually don’t:

“Customers who buy from me are different and sophisticated, I’ve got a business uncommon from others out there…”

Huge error.

Simply thinking you know your market is just not enough… DEEPLY KNOW your market.

Want to know a secret? Guessing what your market wants is a recipe for absolute failure.

However, you can side step the mistake of assuming what your readers want.

Here’s what you can do:

1 – Talk To Your Best Customers

Get together with your top customers and ask them why they chose your company and not your competition…

BUT… don’t be the one who actually asks the questions to your customers, get someone your customers cannot easily recognize as part of the company.

The reason is simple, you want honest answers.

Asking them “why did you choose my company” while towering over them will lead to getting an answer they believe you would want to hear.

Its easier for a person to tell the truth to someone they don’t have any previous emotional reaction towards.

2 – Talk To The Worst of The Worst

Here’s a tip on identifying your worst customers…

They’ve bought from you once then never returned. OR took your free gifts and didn’t care to spending a single cent with you.

I’ve read about a marketing campaign where the customers literally were too angry to call up the company to complain, because they were afraid to completely lose it over the phone.

Thankfully the marketing experts at the company knew what to do.

They sent out an “I’m sorry” letter to their base of customers.

And attached to that letter was a jaw-dropping offer for their peak products at cheap…the net profits were astonishing.

Sales went thru the roof.

Lesson of the tale: had that company not found that their buyers were vexed they would have never delivered the “I’m sorry” letter and in effect lose out on thousands in spare sales.

The next thing about talking to your worst customers that’s good is this… they’ll tell you the truth to your face. Which is EXCELLENT!

Then create better products and services that completely eliminates objections of the hardest to please buyers.

3 – Talk To Those Yet To Become Customers

Sometimes when you run a promotion you’ll have people who call in to inquire, these are the ones who aren’t your customers.yet because they’ve yet to take the necessary actions.

How will you handle this?

Ask them, why have they not taken action yet.

If they’re still not budging then make your promotions more time sensitive…

Instead of allowing them to delay their actions, give them a particular time frame to act in…

First rule in learning how to write a good advertisement…CHECK! On to more powerful techniques…

About the Author

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